I had a personalized book as a kid that was about a mouse named Ellechim. For you sleuths out there, that is Michelle spelled backwards. I loved the mouse character so much that I truly believed that she lived in my house. Naturally, I built her a suite of furniture made from spools, popsicle sticks and match boxes (seriously). So, the reason why I had a momentary flashback was due to this personalized children's book by Custom Made for Kids. You plug in the child's name, birthday, friend's name,etc. and you get a beautifully personalized book to give as a baby gift or keepsake. Speaking from experience, I can tell you there was nothing cooler than having a book with your own name in it.