Mr. Kaliski is the designer of this marvelous, customizable, cardboard rocking horse called Billy Rocker. Your child can transform it into a horse, dragon, unicorn or most certainly anything their little imagination can dream of. It can be painted, scribbled upon, wallpapered, collaged...in fact, there are no rules. Once you've finished designing it, you can turn it inside out (because it's cardboard after all) and create something new on the other side -- so you have 2-in-1! I should also mention that when the day comes that your Billy Rocker has run it's course of fun -- it's fully recycleable, so there's no (or very little) guilt about the footprint it leaves behind!