One of my favorite little Etsy shop discoveries is WOOLi - I absolutely fell in love with their soft toy boxes. Out of curiosity, I took a peek into their shop this evening to see if they might be up to something new and found this undeniable fantastic baby floor mat! I think it's the construction and choice of materials that has me giddy - who doesn't love thick wool and organic cotton for baby to sit and play on? (or is it just me?). The cover comes off for easy washing - and you know that will happen more times than you care to imagine.